Why Online
Internet Advertising - From the Exception to the Expected
Why Online? Because you're reading this
Ten years ago you probably didn't shop online, use the Internet to find the shortest way to the mountains or consider online advertising. Most companies like Red McCombs Media did not exist. Today, more than 75 percent of the adult population 18 and older is online. (Pew Internet & American Life Project Oct 2007-Dec 2007)
The Fight for the Mind Is Daunting
Reaching consumers has become more and more fragmented -- the fight for the mind is daunting. In an age that ADD is a talent and mind space comes in snippets, eyeballs are online. The thirst for rapid information and immediate entertainment draws the audience to your message.
BYOB
Today, online advertising has grown into a highly sophisticated and entertaining medium. Display and video campaigns are examples of embedded messaging on a quality platform. Search is the mechanism that connects question to answer. The rapid evolution of the web will link you to all demographics and psychographics. Take advantage of this space -- look to the web to BYOB -- build your online business.
Nielsen® reports online ad revenue grew at a rate of 18.9 percent from 2006 to 2007 while other forms of media struggled to retain an audience. Yankee Group and the IAB forecasts that U.S. online ad revenues will account for $27.6 billion in 2008, rising to $34.3 billion in 2009 and over $50.3 billion in 2011 -- outpacing radio.
We Believe
The guess is you already see the value in online advertising, have questions about the web or are wondering about us. Well, we are great at what we do and we choose to work at Red McCombs Media because we believe in the power of the Internet.