At Red McCombs Media, we set the standard for online media solutions by offering state-of-the-art technologies and tools for targeting, optimization, ad serving and user capabilities.

Sophisticated Targeting

We provide sophisticated targeting capabilities across our network, based on demographics, geography, day part, content and user behavior. Whether you need to reach knitters in Ohio, IT Professionals in the United Kingdom or adult consumers in the United States, we make it happen. By leveraging DART™ Ad Serving Technology and our extensive network of more than 10,000 high-trafficked, high-ranked publishers, we'll make sure that the people who matter most to you are seeing your campaign.

Demographic

We're able to target users by age, sex/gender, race/ethnicity, education, socioeconomic status, income, location of residence, employment status, religion, marital status, ownership (home, car, pet, etc.), language and mobility.

Behavioral

We're able to target users by tracking their online behavior anonymously and serving the most relevant advertisement based on their behavior. This helps our advertisers deliver ads to the users who are most likely to be influenced by them.

Geographic

We provide geographic targeting for any campaign based on IP address, zip code, city, state or country.

Contextual

We're able to target banner ad placement in association with relevant content on category specific websites.

Psychographic

We're able to target potential consumers based on attributes relating to attitudes, values, interests, lifestyles or personality. These can be contrasted with demographic variables (such as age and gender) and behavioral variables (such as usage rate or loyalty). Some examples of psychographic targeting include buyer purchasing behavior, attitudes concerning political issues and user hobbies.

Continuous Optimization

Our powerful optimization technology enables us to help you identify the ideal target audience for your campaign, creative approach or promotional offer. Our media analysts and account managers continually monitor CPM, CPC and CPA metrics so your campaign is effectively tracked and fine-tuned to achieve your campaign and ROI goals.