Marketing firm

Category

Website Development, Online Video Player Integration

Services

RMM Online Advertising provided complete website design and development services from conceptualization to implementation and ongoing support for a marketing firm representing financial services firms and investment advisor groups. We advised the client on design, usability and search engine optimization issues to ensure that the website met the clients’ ultimate objectives. We also implemented a custom version of our online video player to provide website visitors with high quality and relevant content.

Client Goal

The client’s goals included generating publicity for the principals, generating leads for themselves and their clients’ business and creating additional revenue streams from their existing original financial and investment related content.

Challenges

The primary challenge was to overcome the cost of traditional media channels to generate leads for the client’s business. Another obstacle was the lack of access to high traffic media outlets and lack of start-up capital to fund an extensive internet marketing strategy.

Solution

RMM Online Advertising recommended the development of a content-rich financial website that would feature the firms’ principals to generate publicity. This in turn would establish their expertise in the space while leveraging the visitors to the website to generate leads for their business. The website includes current, original financial articles combined with global market video news running on our proprietary video platform. All this content was integrated with online advertising and lead generation tools.

Results

The website and online video player was developed with no out-of-pocket cost for the client and they were able to experience a net positive cash flow from advertising revenue within several months. The site established a strong online presence and branding for the principals which they leveraged to expand both their client base and industry partnerships.