A large automotive group

Category

Search Engine Marketing/Pay Per Click

Services

Red McCombs Media was selected to create a Google campaign for seven branches of our client’s dealership. These branches included cars both new and used for Cadillac, Land Rover, GMC, Chevrolet, Buick, Suzuki and Pontiac. Our search team reports on the goals and metrics of the client by taking a closer look at each area and maximizing the performance of keywords to generate the most clicks and conversions on a weekly basis.

Client Goal

The client’s goals are to create a lead generated campaign for their sales team based on users visiting their online dealership. Each individual branch of the client’s site is equipped with tracking to determine if the campaign is achieving its desired visibility. 

Challenges

Our client’s primary challenge is the conversion rates within the online car industry. Due to the fact that it is a very competitive market, it is difficult to generate sales leads based on browse through clicks. Another obstacle is keeping the dealership at a steady ranking due to constant online fluctuation.

Solution

Our media team took this campaign and processed it through Google Analytics to see performance over time. By tracking the site and optimizing keywords, we were able to increase traffic and sales leads to generate a public survey to find answers to why internet users might choose a car from another dealership and not our client's.  

Results

Our client has noticed a constant improvement since the start of their campaign. They now average between #1 and #2 in Google paid. Our Code Red Client Service keeps our client satisfied with their campaign metrics.

A large regional company that provides industrial storage containers

Category

Search Engine Optimization

Services

Red McCombs Media was selected to generate targeted search engine traffic for the client's website and provide monthly reporting on progress of campaign.

Client Goal

The client’s goal was to increase storage container sales by using search engines to produce leads for their sales team.

Challenges

The client had a limited budget to work with because of a pre-existing contractual radio campaign. The challenge lied in finding the most cost effective way to increase the number of sales leads.

Solution

The Red McCombs Media's search team carried out an analysis of the site's accumulated traffic data and realized they could improve the client's relevant traffic through search engines. They conducted keyword optimization and placed popular search terms throughout the client's site which increased the organic traffic in the first month. In the second month, the search team conducted a site usabilty test and found traffic was increasing but conversion rates remained low. RMM was able to improve the client's ROI by placing the "Get a Quote" link more prominently on the site's high traffic pages.

Once the search team accomplished getting traffic for the most relevant keywords, in the following months they were able to further increase their traffic by optimizing less popular pages on their site.

Results

Within three weeks of the campaign, the client's website attained the #1 position in Google's organic search engine results for the popular keywords that were targeted.

Within two weeks, the client's organic traffic had increased by 50% over the previous month and the bounce rate had decreased as well, indicating an improvement in the overall strength of the traffic.

SEO efforts began in January 2008 and produced a 233% increase in year-over-year organic traffic.