Sports Action Website

Category

Custom Channel Building

Services

Red McCombs Media was asked to create a custom channel list for an online banner campaign that included sites falling within the categories of skateboarding, snowboarding, surfing, motocross and skiing. As specified by our client, we placed standard banners and buttons on content related sites.

Client Goal

Our client not only wanted to bring more traffic to their website, but also wanted to generate high click-thru rates. By fulfilling these goals it would increase brand awareness and establish repeat visitors.

Challenges

Due to a limited budget, securing placement within the client’s requested sites was a primary challenge. Optimizing to the client’s desired click-thru rate also posed as an obstacle as a result of the specific target audience.

Solution

Occasionally, the sites chosen by the client weren’t producing enough results, therefore we compiled and substituted other comparable sites that would provide the desired conversions.

Results

The average click-thru rate according to industry standards is 0.02. The sports action website received a high click-thru rate across all verticals.

Example

• Snowboarding/Skiing: 0.51
• Skateboarding: 0.23
• Motocross: 0.79
• Surfing: 1.93